About

Fashion designers need a business backbone to compete in the cutthroat industry.

Very few fashion designers are granted access to the guarded secrets for success in the high fashion world. Too many fashion businesses have fallen victim to the pressure to invest huge amounts into marketing, high production volumes and celebrity endorsements. Our  passion means too many of us reach for the stars too soon.

Getting the business basics right and growing organically is a safer, more robust way to survive in the dangerous business landscape.

I am Laura Honey. I’m an Australia fashionista with a background in finance. Please contact me with any feedback, questions or pitches. Your feedback is a blessing and very much appreciated.

Disclaimer: Nothing on this blog constitutes legal or business advice.

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