Australian Pattern Boldness

Australian fashion has an elusive identity. Our overbearing hot climate has separated us from our colonial European fashions while our lack of class distinction has cultivated the rise of casual dressing. The geographical dislocation between the capital cities has also given rise to a disjunction of fashion cultures. From quirky-eclectic chic in Melbourne – to fake tan and Birkenstocks in Sydney to a tropical-resort wear in sticky hot Brisbane.

Every city is united by a passion for bold patterns.  Patterns are a channel for Australian women to express themselves without comprising their comfort in the heat.

Walk Australia’s urban streets and be expected to see grown women wearing a whimsical whirl of colorful prints. Walk into an executive’s office and don’t be surprised to see multi-colored trousers, they might even be adorned with pineapples.


Here are 3 much-loved Australian brands with adored patterns.


Gorman is the quintessence of Australian fashion. Gorman collaborates with local artists every season and marry their design with quirky colorful prints.



Cue is an Aussie retailer that helps women stand out in the office and street in exclusive prints. Cue’s oriental inspired pieces are among my favorite prints to date. Not to mention Cue’s quality is divine with my pieces lasting years.




Camilla is another Australian designer that is the most quintessentially Australian. Her debut collection of colorful, crystal-embedded kaftans were forecasted to be a one-hit-wonder but she proved the haters wrong.

She keeps an Australia’s woman’s contradictory desire to stay casual-comfortable and ultra glamorous. Camilla Franks is an amazing woman who sticks to her values by dressing all women, no matter their size, incredibly loud.


So basically Australia’s lack of panache for understated dressing is compensated by our over-the-top prints.

What are some of your favorite Aussie brands with fabulous prints?

Author: Laura Honey

I am passionate about teaching fashion designers the art of business.

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